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Which LinkedIn profile looks better?
I bet you picked Ayush’s profile.
Why?
Here are 4 reasons Ayush is doing much better than Adam on LinkedIn*:
Let’s dive into each of these reasons.
*Note: these tips were taken from our “Using LinkedIn for Your Job Search” event, which you can watch here: https://www.entrylevel.net/events/using-linkedin-for-your-job-search
If you’re trying to break into a new industry (like product management, data analysis, UX design, etc.), your profile has to contain those keywords so others in that industry can find you.
You need to become LinkedIn searchable.
Check out this example from one of our Venture Capital Analyst students:
As you can see, Johnpaul uses keywords that target his niche: Venture Capital Analyst, Web3, and Africa. His entire profile has content related to that niche.
Here’s where you can include keywords:
Look at your target roles (job descriptions) and make sure these sections align with the requirements:
Even if you’re transitioning industries, your previous experience can help you stand out. Just rephrase your experience using keywords from your desired industry. You can find examples in this blog post: https://www.entrylevel.net/post/how-to-fix-your-linkedin-profile-a-guide-for-career-changers-in-ux-design
Imagine you meet someone new at a networking event. They ask for your LinkedIn profile, and you send them a URL like “linkedin.com/in/random-name-493508346904-529.”
That doesn’t look very professional, does it?
Fix it by setting up a custom URL for your profile, with just your name.
You’ll also want to clean up your profile picture and cover photo. You can easily make a cover photo using Canva. Remember to share:
Christiana, one of our previous students, networked with other product managers even though she had no prior connections in that field.
Here’s how you can do the same to find mentors:
You can find a personalized connection note template here (scroll down to resources): https://www.entrylevel.net/interviews/get-a-job-using-linkedin-christianas-story
Next, you’ll want to follow the companies you want to work at. This requires some research into the company size, culture, and industry (education, finance, healthcare, etc.).
You can use LinkedIn’s advanced search to narrow it down.
Psst: give EntryLevel a follow if you’re interested in education
Whether you’re taking courses or improving your resume for the job search, you’re always learning something new.
Why not share it?
Hauwa, one of EntryLevel’s students, did just that. After sharing her story on LinkedIn, she got access to so many more opportunities and scholarships.
You can check out her content here: https://www.entrylevel.net/interviews/making-the-most-of-every-learning-opportunity-hauwas-story
Even EntryLevel’s CEO, Ajay, shared a funny story that happened this week…and it became his best-performing post on LinkedIn.
Want content creation inspiration? Check out these accounts and study the type of posts they share. Notice how they write short sentences so their posts are easier to read.
After implementing these 4 tips, you’ll be surprised how many opportunities come your way. In fact, one of our students, Christiana, had 2 recruiters reach out to her after she optimized her LinkedIn profile.
You just need to keep these in mind:
Need more guidance for each step?
Watch the recording from our LinkedIn workshop, where we take you step-by-step through the profile optimization process: https://www.entrylevel.net/events/using-linkedin-for-your-job-search
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